D-Ax has previously invested in magasinsappen Ztory and auction site Auctionnet and is a collaboration between trading group Axel Johnson AB and Recapex. Behind Recapex stand contractors Christopher Persson, Johan Siwers and Niklas Eklund, who has started Bookatable and Match.com. The purpose is to invest in digital projects and innovative companies primarily in the Nordic countries but also in other markets.
Now the company together with the Social Investment Fund Mustard Seed, Alan Parker, former CEO of Whitbread, and Jeremy Oppenheim In a total of SEK 7.8 million in the British company Winnows digital solution to the restaurant industry’s food waste.
Each year, thrown food at a value of hundreds of billion. Winnows co-founder Marc Zornes worked with food and tired of the large amount discharged every day. In an information video he says that most of the restaurant sector are aware of the problem.
“But it must be possible to measure it. It can measure and quantify becomes important and can be managed, “he says in the video.
Along with cofounder Kevin Duffy and the rest of the team at Winnows he created a wave connected to a smart plate making enable restaurants to weigh his with waste, bringing in digital what is the type of food and then figure out how to reduce it.
So far’ll Winnows have saved food for 17 million of the more than 30 billion crowns each year is discarded in the UK. In the long run believe the company could halve the amount of food that is thrown away.
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