Technology that captures dyslexia was winning business idea – Swedish Dagbladet

Mattias Nilsson Benfatto, Gustaf Öqvist Seimyr and Fredrik Wetter Hall scooped the title of the future entrepreneur in 2015. Photo: Tomas Oneborg

Five finalists received Tuesday night to present their business idea to investors and business angels who have traveled to Carnegie’s head office in Stockholm.

Equipped with audience response allowed the investors to add their voices to the company they judged to have the greatest potential to succeed.

When the votes was counted it was clear that it was the company Optolexia, with contractors Gustaf Öqvist Seimyr, Mattias Nilsson Benfatto and CEO Fredrik Wetter Hall in the lead, which fell investors on the lip. This means that the company nowadays can claim to be the future contractor 2015th

– This is a recognition for us. A small companies are in a pretty vulnerable position and the wind’s not the right way every day. Then it is nice that people actually believe in what you are doing, says Fredrik Wetter Hall, CEO of Optolexia.

Company has developed a software that analyzes eye movements. It is used for the early detection of reading and writing among children.

After the end of the year would Optolexia roll out the product in Sweden and offer it to schools and municipalities. Later, in 2016 hopes to also get into Norway, Denmark and the United States.

In addition to the honor rewarded the company with tailor-made counseling sessions with main sponsor Carnegie. Fredrik Wetter Hall believes that participation in SvD’s betting the future entrepreneur has been valuable.

– This has meant contact with different people and we have been training our argument. For us it is a useful process to go through, he said.

Optolexias CEO Fredrik Wetter Hall. Photo: Tomas Oneborg

Last year, the company Swedish Pharma took home the award of the future contractor. After profits linked company in the hop by the business incubator Serendipity.

This year’s winner hope that this award and the advice from Carnegie, among other things, provide new approaches.

– Partly we are in a starting phase, and we want to find the best talent out there. So the attention we get for this really means a lot. Then, when you build a company, you have to build it from scratch in a good way. That, I suspect that Carnegie can contribute to this process of thinking right. It is easy to get tunnel vision after a while. So it’s good that someone can ask those tough questions, says Fredrik Wetter Hall.

During the final conversed a panel of financier Sven Hagströmer, Sophia Bendz, investors, Helena Stjernholm CEO of Industrivärden and Altor-founder Harald Mix of challenges for Swedish entrepreneurs. Photo: Tomas Oneborg

Recently received Optolexia funding of 5 million from Karolinska Institutet Innovations AB, and Segula. In total, the company has a capital of 15 million over the next 12 to 18 months.

How quickly the hope you bring in the other ten million?

– We in no hurry. We feel pretty confident about the ones we have had with us. Since money is one thing, the second is excellence. When we’re investors, we look for those who have experience and networks within our area, says Fredrik Wetter Hall.