Ad Blocker cost news media big money, and the new campaign compels readers to uninstall the software before the sites become available.
The campaign is scheduled to last for one week and was planned by the journalistic organization Geste, whose members include leading French news media such as Le Monde, Le Parisien, the sports newspaper L’Equipe and music streaming service Deezer.
the aim is to remind French consumers about that “content is not free.” According to a recent study, three out of ten Internet users in France ad blocker installed, and in the 16-24 age group, the proportion of the full 53 percent.
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