Published 2016-03-09 08:25
9 March 2016
Ricoh offer with Methis Software , a partner in our development programs, /data.mill, a solution that corrects data errors quickly, easily and cost effectively, fully automatically. The solution responds to the need of accurate customer data that is crucial for targeted, engaging and cost-effective, digital and print media campaigns.
– We have all been direct with incorrect personal information, which is not directly encourage the to look at any offer. Previously, it took a long time to ensure that all personal data and address were correct and current. It could mean many hours of manual correction, which affect the project time and cost negatively says Tommy Sails Berg, Director, Nordic Operations PPBG, Ricoh Sweden AB.
– Thanks to these developments, together with Methis Software, we now have a software data cleansing and address management that makes it quick and easy to produce tailor-way communication. Data double-checked and run against cross-references automatically for maximum accuracy. Moreover /data.mill integrates with existing CRM solutions for more effective variable data flow. Data clean-up the API can also be used on web forms to prevent erroneous information ends up in a database, continues Sail Rock.
This sophisticated solution that is easy to use, supplied as a free plug-in to Microsoft Excel, and corrects data such as names, addresses and phone numbers automatically. Even sex can be corrected against the local registers in many regions. Ricoh currently offers six different credit package to pay for cleaners.
– By downloading data from different databases can /data.mill correct errors, remove typos and also provide data for geo-marketing. This means that customer groups can be defined more precisely at the regional level. Right greetings applied and standard texts used to not block capitals shall be used improperly. IBAN and BIC numbers are examined, email addresses are validated and phone number can be identified as fixed or mobile and verified as active, explains Sail Rock.
To prepare and use the adjusted data lists will become increasingly important in the future and / data.mill can reduce the time we spend on data cleansing by as much as 95 percent, while the margin of error is reduced. With the vast amount of data available online, and are not always accurate, it is easy to get and use the incorrect information. With /data.mill integrated into web forms can be avoided. Regular audits of existing data also ensures that databases are kept updated as people move or change contact information.
Cost-effective and easy to use. The cloud-based solution that has its servers located in Austria and Germany comply with privacy and data protection laws, which may be another cause for concern when the company will produce and send out targeted marketing. Another positive thing is the flexible pricing. Customers can choose how much they want to spend per campaign, making it easier to work within a given budget. Ricoh offers six standard packages, each with the ability to easily add extra credit if needed.
– Companies can choose how many units they want to use at any given time and choose what and how many items they To check. This makes it possible to keep a tight budget and you get a clear picture of how much each campaign will cost. The estimate is very accurate for increased competitiveness and reduced risk of non-viability, says Segel Mountains.
These benefits wanted advertising Argentina Zeit Media use for a mission they would do for one of its clients, an international petroleum companies. They chose a pricing structure that gave them 5.5 million credit to clear and correct addresses of lojalitetskorthavare in Austria in connection with a hybrid mail service called Live Mail. Argentina Zeit Media used the ten types of data analysis and over 234 000 data were verified. 10,000 addresses were unusable. Argentina Zeit Media saved 7000 euros in a single campaign by eliminating unusable addresses before the material was printed.
– If the basic facts are correct recipients will not be interested in the product you are promoting no matter how good it is . By using /data.mill marketers can ensure that the data is accurate which often opens new doors to both existing and potential buyers. By analyzing what has been bought as a result of these campaigns, marketers can then continue to refine their offerings, making it easier to develop future precision marketing campaigns very tailored and ultimately more successful communication, concludes Sail Rock.
currently available in Central Europe (Germany, Austria and Switzerland) but soon available also in Europe.
| Ricoh at drupa 2016 |
Ricoh will demonstrate a range of products and services at drupa 2016 that makes print providers can accelerate their business transformation. The solutions to be displayed opens new opportunities and ways to increase productivity and profitability for visionary printing professionals. Ricoh brings Pro VC60000 to the fair. The world’s largest printing trade show will be held May 31 to June 10 at the Messe, Dusseldorf, Germany, and Ricoh will again be in Hall 8a. Welcome! See the film about Ricoh at drupa 2016: https://youtu.be/glySbg1C05U.
For further information, please contact:
Tommy Sails Berg, Director Nordic Operations, Production Printing Business Group, Ricoh
Sweden AB Tel: 08-621 90 08, E-mail: tommy.segelberg@ricoh.se
Magnus Christerson, Marketing Director, Ricoh Sweden AB
Tel: 08-734 33 00, E-mail: magnus.christerson@ricoh.se
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Register at Ricoh media center at: www.ricoh-europe.com/press
Ricoh at drupa: www.ricoh -europe.com/drupa2016
| About Ricoh |
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.
Headquartered in Tokyo, Ricoh Group hydrothermal in about 200 countries and region. In the financial year ending March 2015, Ricoh Group had worldwide sales of 2,231 billion yen (approx. 18.5 billion USD).
The Majority of the company’s revenue comes from products, Solutions and Services That Improve the interaction between people and information. Ricoh overpriced produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability Initiatives.
Under its corporate tagline, Imagine. change. Ricoh Helps companies transform the way They work and harness the collective imagination of Their Employees. For Further information, please visit: www.ricoh.se
See the full press release and other news from this company at Cision News
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