“It takes a long time to build a good company. You must have customer references and demonstrate that you really manage to innovate yourself and that you are there, “says Björn Junge, founder of Meta Force. Photo: Magnus Hjalmarsson Neideman
There are a satisfied Bjorn Junge receiving office at Slussen in Stockholm. Last year, he and the company Meta Force a participant in SvD and investment bank Carnegie bet of the future contractor.
A year later, the company has won a tender of software to the Norwegian Social Insurance Agency and the Employment Service, also called NAV.
– We were asked if we wanted to attend. To our delight, we won over players like Adobe and HP which of course are gigantic American companies with a lot of resources, says Björn Junge.
Meta Force develops and sells software that connects various operating systems and enables a personalized written communication through digital channels. Among the customers are mostly large businesses as insurance companies Skandia and Trygg-Hansa. In the current situation, the company has over 50 percent market share among the major insurance companies in Sweden, according to Björn Junge.
In the past year the company has also managed to secure an investment from IT profile Johan Hernmarck, former chairman of the Swedish Venture Capital Association.
– It is great that he wanted to be with. He has been involved and invested in many successful software company, says Björn Junge.
As a participant in the future entrepreneur applied Meta Force on financing of 10 million to enable the company to take enter new markets. The past year’s events means that international expansion now come a long way, according to Björn Junge who says that the company has previous business relations to thank for the success.
– We had not received NAV if we had not had such Skandia customers. It takes a long time to build a good company. You must have customer references and demonstrate that you really manage to innovate yourself and that you are still there, he said.
Next, the company plans to continue expanding the business internationally. In addition to Norway, one identifies the UK and Poland as potential markets.
In autumn implements SvD and Carnegie another bet for finding the Future Entrepreneur 2015. Until September 7, companies from all over the country report their business. When Björn Junge took part in last year’s edition of the bet he attended on a kapitaldag and presented the company’s business to investors.
– It is a challenge to explain what you do to people who are not in the industry or who have not sought up us because they believe in what we do. If you stand facing investors so you must be pretty good to be able to briefly speak about it, he says and adds:
– I think that all companies, even those that come into our phase should expose themselves to it is from. It is useful to practice on it. But it must be real, a real crowd, and real investors. It’s not the same to do it internally.
Register your business for the future entrepreneur here!
Are you Tomorrow’s Entrepreneur 2015?
In the autumn takes SvD Business fixed theme entrepreneurship as part of the focus of the future entrepreneur in 2015. The initiative is being implemented together with the Carnegie investment bank for the second year in a row. Companies from all over the country are now able to until September 7 notify their interest to participate.
Are you an entrepreneur with growth ambitions that need new capital? Take the opportunity to sign your mission and was to compete for the prestigious title of the future entrepreneur in 2015.
Submit your mission here.
Notification is made via the Seed Forum , a global forum that provides advice to companies that want to pitch their business idea to investors.
More information about the initiative is available here.
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