We have previously reported on the Swedish VR companies’ successes, for example if the resolution Games recently took in venture capital from Bonnier and Google.
There are, however, more companies are coming forward in the industry. According to a report by consulting firm Digi-Capital last spring, the entire VR industry to put $ 150 billion in 2020. The majority will come from the so-called S-corporation. Virtual reality basically means that you take on what looks like a mask and pressure into a fictional world. Now working in several companies both with the spectacles and software for them to optimize the virtual experience.
“Augumented Reality” (AR), on the other hand, are somewhere between reality and fiction. It may be for example by Google or Microsoft Glass Hololens. There are spectacles that integrate virtual elements in your normal field of vision.
Start Elapsed Univrses (yes, they called that) is one of the companies that invest heavily in VR technology will become more common around people. The company supplies a location determination services for VR applications, which ensures that the picture will hang when the user move.
“If you move in the room without the image also moves you will easily carsick and can not be bothered using VR spectacles. We want to make it as real as possible so that really captured the feeling. Then it is important to constantly keep track of the user’s exact position, “says the company’s CEO and co-founder Ricky Helgesson.
Currently, the main game companies that make use of VR technology. The technology is predicted, however, be useful in all sorts of industries.
When Breakit calling around to venture capitalists, however, it seems that most have a cautious approach. The investors we have spoken to are primarily interested in the business services, such as map services and virtual tours of homes for architects.
“It will probably be so consumer-oriented products is what strikes first since volumes often greater there. Then there are a number of interesting potential corporate services but it is probably a bit further forward, “says Hans Otterling, partner at venture capital firm North Zone.
Even Katja Bergman, partner at Moor, highlights business services.
The Moor has previously invested in three different graphics companies that have some connection to the VR industry. The three companies, Goo technologies, Volumental and Spot Scale, however, is rather subcontractors to VR companies and perhaps even to the AR-General.
Andy Johnston, Partner at Moor says that it is very difficult to predict demand VR-products.
“2020 is very far away and would be a natural next step in user interface world. To me, it seems, however, now that the start-up companies have a challenge in developing a product that does not polarize the audience so much. One should, for example, remember to “glass hole” (an amalgamation of the words glass and asshole coined by Google Glass opponent journ.anm) is now an accepted expression in tech circles, and Google Goggles was not even particularly ugly, “he says, aims that it has built up a hatred of Google Glass users in the US. Several of them have even been beaten down on the town.
He also believes that the VR companies may face some problems if not the industry have the right focus. He compares it, among other things, with the transition from 2D to 3D movies.
“Just because 3D movies have come have not people stopped watching the 2D movies. On the contrary, many people prefer 2D movies are not really made for 3D. I think that VR could be really popular if they manage to create popular products that are unique to the VR, which can not be experienced in other more traditional platforms, “said Andy Johnston.
Ricky Helgesson Univrses is, unsurprisingly, , very optimistic about the industry’s growth potential. He believes that the game will continue to represent a very large part of the VR market.
“Of course there will be educational services and opportunities in architecture, but the game will probably be the biggest part. I really believe that AR is better suited for many industries, either with AR glasses or traditional screens where you can only hold up the camera at someone and bring up additional information if you look at, “he says.
Rickey Helgesson think VR fibril of hosts, in large degree will be restricted to specific situations, such as in a conference room or a classroom. In keeping with Digi Capital’s report, he believes, however, that AR can be significantly greater.
“It’s not like going to cope wear a pair of VR glasses at work all day. However, I have no problem with seeing that people would use the AR glasses a whole day unless the user is too intrusive. It would have been handy to have for example a calendar in the corner of your eye when you are at work, “said Ricky Helgesson.
Here is a list of Swedish companies in the VR and AR segment that should have track at:
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Resolution Games: The brain behind the Kings hit Candy Crush Saga has launched a games studio for VR games in Stockholm. Backed by media giant Bonnier and Google Ventures.
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Univrses: Makes software to track VR helmet the position in the room. The potential to become the standard to be for anyone who develops VR mobile games.
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Goo Technologies: Develops a graphics engine that works without any plugins in all browsers. May become an important tool for anyone who wants to develop games and sites for mobile VR.
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Manomotion: Developing a software in real time to place your real hands in a virtual environment using the mobile’s camera.
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Gleechi: Make it easier for game developers to animate complex and functional hands in his game.
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The 13th Lab Analysis company now owned by Oculus, which is in turn owned by Facebook.
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Moggles: Do VR glasses for mobile. You simply stick the phone in a small compartment in the headset, and receive a VR experience right where you are.
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Evomade: A straight competitor to Moggles which has just commenced production of the first products after a successful Kickstarter campaign.
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Screenlab: A company that makes it possible for museums and companies to give their customers an enhanced experience by using the mobile phone as the AR-screen.
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Strarbreeze: Listed games studio in Stockholm behind games such as The Chronicles of Riddick and Payday. This year, the company took the leap into the VR industry through the acquisition of the French company InfinitEye vr VR and the launch of the project Project StarVR.
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Mimerse: Using VR technology in therapy aimed focusing on the phobia treatment. With the help of spelifierade treatment want the cure, for example, people with spider phobia.
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