Horsepower replaced – by new technologies? – Aftonbladet

Forget the talk about the horsepower.

In the future digital functions and features to be at least as important for car sales.

– This will completely change our industry and our offerings, says Audi’s sales chief Luca de Meo.

Soon based bilmärkens value of their digital services.

Audi says the digital functions will become a less important part that engine performance and driving pleasure.

– This will completely change our industry and our offering. In 2020, 50 percent of the “brand value” is based on software, software, electronic systems and digital services – the possibilities are endless, says Audi’s sales chief Luca de Meo in a speech on Sunday at Electronics Show in Shanghai, reports Automotive News.

Integrate new features

Audi revealed last week that they are “sympathetic” to put together a bidding group with other automakers try to buy Nokia’s navigation “HERE”. Everything in order to keep up with the fight with the major technology giants.

It has previously struggled with how to integrate electronic functions in the car industry, as “in-car connectivity”, voice recognition and automatic self driving.

Accelerate new technology

Audi owner Volkswagen Group wanted last year set up a task force to speed up the adaptation of new technologies in the new models.

On Friday said VW the new Car-Net system will integrate applications from Android and Apple for a better use of drivers’ smartphones and / or tablets.

– Never in 130 years of automotive history, the industry has changed so fast and so completely as it does right now: How do we design our cars, how we produce them, how we present new models, we sell them, whom we sell our cars and how we collaborate with in the future, says Audi CEO Rupert Stadler. This reports Automotive News.