Today you can buy tickets to Bruce Springsteen on Ullevi. But fans are already hopelessly behind ticket robots?
The hunt for tickets to the biggest events become more intense each time. Baiting when Håkan Hellström sold out two out Ullevi Stadium in just a few hours was enormous and the pressure for places to Beyoncé at Friends Arena was hard. Now Bruce Springsteen returns to his audience Ullevi has agonized in various Facebook wires already weeks before the ticket release. Should I believe Eric Schneiderman at the prosecutor’s office in New York is their concern justified.
– Ticket is a pre-arranged match, said Schneiderman earlier this year when he presented a 44 pages thick investigation of the details of a number of major ticket release in New York.
According to Schneider’s report is on average only 46 percent of tickets to major concerts and sporting events in the United States that are available to the public. Once the tickets are released have already sixteen percent of the tickets put aside for professionals (artists, organizers, sponsors, media), and another 38 percent were sold in the presale. In the US, it is common to holders of example, some credit cards have priority, something that is becoming more common even in Sweden.
– There is a change in that direction throughout the industry which also meets consumer expectations of different kinds package solutions. But it is important to remember that it is not at all the same extent as in the US. It is completely different kinds of markets. In order to Springsteen’s concert as an example, there are no presale tickets at all, but it’s only Thursday’s ticket release relating says Kristofer Akesson at Live Nation, as on other concerts do not have any specific figures on how much of the tickets do not go on general sale.
– it varies between artists and tours, but there is always a greatly limited number of tickets in cases where there is advance purchase at all, he says.
in the United States, as in Sweden, the the multinational Ticketmaster (TicketMaster) that manages ticket sales. Ticketmaster is in turn a part of Live Nation Entertainment Inc.
In the US, you are open to fight against so-called “bots,” software that takes past the ticket queues, is tough. You try to fend off the robots by the ticket buyer to click on pictures depicting trees or house facades. According to Schneiderman, however, the developers of the software ahead. Their “bots” takes the queue, Doctor “I’m not a robot test” and can reserve a large number of tickets by taking advantage of the time the system gives the usual ticket buyer to fix the payment.
as an example, Schneiderman show how a single robot managed to buy 1012 tickets during the course of a minute to U2’s concert in Madison Square Garden. The prosecutor also shows how a robot Beyoncé bought 520 tickets to the Barclay’s Center in Brooklyn in three minutes. As in the Swedish market are the tickets quickly out on the second-hand market. To multiply the prices.
Whether Eric Schneiderman nor industry representatives have any ready answers for how to deal with the problem but at TicketMaster working continuously to make the system safer.
– the problem with “robots” is significantly larger in the US than in Europe and England. But we update yet our systems and has recently gone over to the CAPTCHA is Google’s latest any tools to distinguish robots from real ticket buyers, says Giles Cooper, public relations manager at Ticket Masters England office.
– We also own methods to stop the robots, our goal is always that real fans will he fair access to tickets.
Before Springsteen release, some of the fans tried to take matters into their own hands. In a closed Facebook group help each other with tips and have a system where you sell on any spare tickets for the starting price.
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