Thursday, November 5, 2015

Game Giants flocks around the Swedish Doldis: “Been a Ferrari for several years” – Breakit (press release)

With the software Simplygon has Doldis company Donya Labs developed the computer game industry by storm. Linkoping company currently has over half of the world’s largest computer games company to its customers, including Activision Blizzard, who had just bought the Swedish King 50 billion and Square Enix.

According to Koshi Hamedi, co-founder, there is no other company in the world that can be seen as a direct competitor to his company. For better and for worse.

“There are other companies that make parts of what we do, but no one who has the same overall solution. But it had probably been good to have some competition. It easily becomes blind to otherwise, “he says.

Simplygon software makes it möjigt for gaming companies to compress automatically 3D models in games so that the games require less computing power to function. Companies that do not use the company’s services typically do the work manually, which requires both time and resources.

Although the Linköping company, which in 2013 brought in SEK 10 million in venture capital from SEB Ventures, has 30 employees and is growing rapidly until now largely gone over the medial radar. Koshi Hamedi do not think it is particularly strange.

“It is often the case with business services. Simplygon used in over 300 of the last years biggest game titles. But it is only in the background, “he says.

So far they have only been directed at the largest gaming companies, but for the past year, they have partly changed tracks. Among other things, align themselves now against all companies with any kind of product design and 3D printing. Although virtual reality industry is a focus area for Simplygon.

Koshi Hamedi was recently in Stockholm and the company introduced the developer of VR games.

“VR is a very young industry and we comes in very early. We cooperate both with Oculus and Microsoft Hololens this. All major game releases in the near future using our service. It has not done anything rash omsättnignen yet, “he says.

Forward the company wants to give smaller computer game developers the ability to use the product. In the current situation has to shell out half a million crowns to use the product for a single game.

“We have been a Ferrari for several years. An exclusive product for just the big players. Now we will be broader, “says Koshi Hamedi.

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