The use of adblockers, software downloaded on to block ads on different sites, is a headache for media managers around the world. Especially since the use has skyrocketed in the last 18 months.
So far it has been primarily a conflict between publishers and users – but now you can also policies to venture into the field, at least in the UK.
the British culture mins tern John Whittingdale consider that something must be done about it, and compare adblockers piracy, writes the site Thestack.com
In a recent speech, he directed all his criticism of the companies that develop adblockers, rather than against those who use it.
In the first stage, he has promised roundtable discussion between publishers, social media groups and adblockerföretag to get a discussion going.
“In short – if people do not pay for content in any way, so the content will eventually no longer exist … And that applies as much to the past journalism as Muse’s new album, “he said according to the site.
Whittingdale points out, however, that he would prefer a industry self-regulation, but that the British authorities are ready “to help in any way we can.”
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