The crime trend: Growth for adblockers stopped – Today’s Media

After an explosive growth – now adblockersanvändandet leveled out. It shows figures TNS Sifo has developed exclusively for Dagens Media.

Why disappear a large part of page views when the ad exposures added together? The question stands right now employees of the Swedish media traffic departments.

One obvious answer is adblockers, software – often via the addition of users’ browsers – blocking ads on media sites. That the problem exists, and that there is a serious threat to revenues, most media companies agree. How big the problem actually is, nobody knows.

According to new horror figures from research firm Media Vision has a full 39 percent adblockers on either computer, phone or tablet. In the 15-24 age group say 65 percent that they use adblockers, according to Media Vision. Given previous measurements from anndar operators indicated Media Vision’s figures indicate that the use is increasing fast. Media Vision’s latest figures are due metodoligiska reasons not comparable to their previous mätnignar.

Today’s media can now come up with a longed-for country-pressed media house.

Recent figures by TNS Sifo on commissioned by Dagens Media has broken out of its mammoth study Orvesto consumer (2015: 3) shows that the sharp growth of adblockers is broken for the first time since the phenomenon began to be measured.

– During a year and a half we have had a pretty explosive development. But after a sharp rise, it has now stalled, says Peter Callius, head of TNS Sifo mediated nobility.

One explanation for the discrepancy between the two studies may be that MediaVision down their questions via the Web, which can result that respondents are more technically versed. TNS Sifo survey Orvesto is postal.

On several key points, however, the picture is consistent:

first Adblockers is common in computers. Smart phones and tablets are – so far – relatively protected.

2. Men use adblockers more than women.

3rd The younger the target audience, the more adblockers.

– The use of adblockers doubled for every generation, says Peter Callius.

Want to know more ? In Dagens Media’s magazine # 3 2016, you can read more about adblockers and see the exact figures on the use of different audiences. There you will also know how adblockers create “Internet Ghosts” by knocking out the media web statistics program.

the magazine is a specialized magazine focusing on depression, business, analysis and use.

In the first part of the paper is a larger block with exclusive news and important information.