10:17 Shopjoy takes in venture capital to get the ads to hit the target more often – Breakit (press release)

We have previously reported on Shopjoys partnerships with major companies such as H & amp; M and SJ.

With the help of small boxes called Ibeacons a company can, for example, SJ, record how you move in their stores and send targeted advertising to you in the form of push notifications. The prerequisite is that you have downloaded its app, bluetooth and has approved the app tracks your position.

Shopjoy develops, in turn, a tool for managing the push of notices and for collecting location data on users. The idea is that the data can be used to target advertising to people based on where they are and have been, known as retargeting.

“We are in an experimental phase with the retargetingen where we test some different things with different customers. The idea is to find solutions for advertising outside the companies’ own apps based on location data we generate for them, “says Per Anell, co-founder of Shopjoy.

Now, the company then brought in just over 3 million to further develop its platform . Those who invested the existing owners and a smaller number of new business angels, including Roy January. He was previously CEO of Parks and Resorts, the company behind such anant Grona Lund and Kolmarden.

The round was valued Shopjoy to 23 million.

“For us it is more or less a demands that investors have the expertise or network that we need. It is more than just money required. January Roy has a lot of inputs in the entertainment industry. It is an industry that is a great fit for our product, “says Pär Brooks, co-founder of Shopjoy.

Although business angels, according to the founders, stood in line to invest the capital round to be complemented with loans of almost SEK 2 million.

“There will always be a constant struggle for the ownership percentage, both with existing owners and ourselves. There is always a balance of how much to drop off in the mode. We would of course take as much as possible, but we must simultaneously drive the company forward. We think also that it is very fun to our existing shareholders were so positive to continue to invest, “says Per Anell.

” There are three things in particular. The first is to develop and build the next version of our software. It involves adding a lot of features and also to adapt the product to our new retargeting vision. We already have 10 million data points in our solution, and we expect to quickly pass 100 million data points. We see an incredible opportunity for growth there. In the ad world, there are three things that are becoming increasingly important: Where you’ve been, where you are and where you’re going tomorrow, “says Pär Brook.

The company has broken financial year and a turnover of SEK 200,000 for the period August 1, 2014 to 1 August 2015. in the same period, the company made a loss of $ 1.4 million.