Published today 6:43
Car giant seems unable to cope with the basic rule of crisis management – to put all the cards on the table.
Comment. Volkswagen scam with the exhaust emissions are devastating to the Group’s name and reputation. Man caught like common cheats who cheated their customers, authorities and the public.
Volkswagen scam with the exhaust emissions are devastating to the Group’s name and reputation. Man caught like common cheats who cheated their customers, authorities and the public.
The group’s information has fallen slightly in the shadow of investigations, lawsuits, regulatory requirements and upset car buyers. It’s like a bomb struck the headquarters in Wolfsburg, Germany.
First, it was quiet. Nothing came out. Concerned Europe? The world outside the US? VW joined. Only former Group CEO Martin Winterkorn Korn’s apologies were offered a news-hungry public.
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The revelations about the scale came instead from everywhere: for example, from the German Transport Minister Alexander Dobrindt could tell that more engines, markets and brands were concerned. Since then there has been something new every day.
All of this goes completely against what modern crisis management units! The experts’ advice is usually to put all the cards on the table so you do not reveal anything new JUGGLERY every day.
But the big car giant seems unable to cope.
Customers are asking themselves : covered my car? What should VW so, do with it? The authorities in different countries are asking: what are the real emission values from different brands, models and diesel engines?
No answer given. It’s quiet.
Still, it seems which completely unlikely that this story has been known in the US for at least 1.5 years, and exploded when the US Environmental Protection Agency demanded car company, would have had to grow up without that VW had a media strategy. But it seems to still be. This will be a catastrophe example of many institutions of higher educations how not to do in crisis management. Instead of good will tell you like it is and try to make it right which was fault continues misery.
Once the VW on Tuesday evening makes a move, it’s too small. The Group’s passenger car brands, Audi, Seat, Skoda, VW plus the transport vehicles should be addressed, a total of 11 million cars. How (?) Will at best be told in October.
There is not much to notice!
Should I venture at a guess so, VW too hierarchical to cope when the manager wavers and will not do. No one dares to come forward and say how to do it.
Still, now requires concentrated effort to cope with the mission to tell the truth and tell me what VW intends to do about it, by establishing a more concrete action plan. It is there somewhere that the promise of a new life as the world’s largest car manufacturer still alive.
Finally a guess to. Now that VW did not say anything, it is of course open to speculation. All the affected vehicles will receive new software. It probably gives driving characteristics that are not as fun as up to 40 times higher nitrogen oxide emissions. Suck on what it might mean for the second-hand value.
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